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YouTube as we all familiar with is an American video-sharing website headquartered in San Bruno, California. The service was created by three former PayPal employees”Chad Hurley, Steve Chen, and Jawed Karim”in February 2005. Google bought the site in November 2006 and now YouTube operates as one of Google's subsidiaries..
Currently, YouTube is making top changes to draw attention of bigger advertisers. Videos uploaded to YouTube every minute are about to 300 hours, which means, over a billion users watch a close to a billion hours of video. Every day, over for many years before news and social media giants pivoted toward creating their own video hosting tech, "YouTube was identical with online video. YouTube today, hosts over a million video channels, enlisting a huge diversity of creators in its Partner Program”including professional film and production studios, self-taught make-up gurus, aspiring musicians, and so on.
In 2007, YouTube introduced the YouTube Partner Program when the company and the community surrounding the website were still relatively small. The Partner Program has been a big force in encouraging creators to choose YouTube to host their videos.
Although the details have changed, the basics of the Partner Program are remained unchanged: In case your channel hits a certain threshold for viewership, you're eligible to share the advertising revenue from your videos with YouTube itself. YouTube, content creators and advertisers have been locked in a co-dependent loop that has withstood many debates over creative ownership, community guidelines, ad revenue, and ad placement, amongst other concerns.
