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Augmented Reality (AR) based advertisements have emerged as the latest frontier, transforming the way people interact with products and services online. Given that it’s a two-way street, they're not only captivating audiences but also revolutionizing how brands interact with consumers and get to know more about them. It's a phenomenon that has taken the internet by storm, and at the forefront of this revolution are the global tech giants such as Infinix, Google and Facebook etc. Imagine a world where you can try on clothes without stepping into a fitting room, or visualize furniture in your living space before making a purchase. Augmented Reality has made these scenarios an actually reality, allowing users to seamlessly blend the digital and physical worlds. Social media platforms have also embraced AR as a means of enhancing user engagement. Facebook, with its Spark AR platform, has enabled users to create and share AR effects on its family of apps, including Instagram and Messenger. This has opened up a new dimension for advertisers to connect with their audience in a playful and interactive manner. Snapchat, known for its pioneering efforts in augmented reality, has set the bar high with its AR lenses. These dynamic filters have become a staple for users, allowing them to transform their faces, their surroundings, and even try out products before making a purchase. It's a prime example of how AR can drive user engagement and brand loyalty. The impact of augmented reality-based advertising goes beyond novelty. It's about creating meaningful and memorable experiences for consumers. Whether it's previewing products, trying on cosmetics virtually, or even experiencing travel destinations from the comfort of one's home, AR is changing the way we interact with brands. At the forefront of this ground-breaking movement are global tech leaders. As seen recently, Infinix has introduced Pakistan to the world of augmented reality-based advertising, making a striking debut at Centaurus Mall with the Infinix ZERO 30 4G. In another AR video, a colossal Infinix ZERO 30 4G cake takes centre stage in the heart of Bahria Town Karachi—an irresistible sight for any cake enthusiast. Infinix ZERO 30 4G is actually a treat for the content creators and young individuals who are fond of capturing their daily drill with the help of vlogs. Featuring a 30 FPS 50 MP front camera, Infinix ZERO 4G enables seamless vlogging via front camera. As the technology continues to advance, we can expect even more exciting and immersive experiences on the horizon. It's a testament to the boundless potential of human imagination and technological innovation working hand in hand.
