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Apple just announced on its earnings call that it will stop reporting unit sales for iPhone, iPad and Mac from the next quarter. The reason seems quite obvious, all of these products sales is going down. The iPad sales fell by 6% from last quarter, while macs dropped by 2% and iPhone sales neither decreased nor increased significantly so its growth is about 0%.
The company already withheld unit sales for Apple Watch, AirPods and similar products as part of its Other Products business. However, deciding not to release numbers for its star products, like the iPhone will worry the investors. It means investors can only guess at just how successful Apples flagship products are being received by the market.
Well, decline in sales doesn't mean a decrease in revenue. As Apple has increased the prices of its products so its revenue is on the rise. Apple saw its total quarterly revenues climb 20% to reach $62.9 billion. Meanwhile, Apples adjusted quarterly earnings soared 41% to $2.91 per share and came in above our $2.79 per share estimate.
Apple will now disclose its dollar revenues and cost of sales for each device category every quarter instead of detailing the number of units shipped. To counter the declining unit sales CEO Tim Cooks solution is selling services, which have been growing nicely. Apple inc. running on services, rather than on iPhones is making investors worried, time will tell how Apple drives through it.
