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Google is reportedly working on affordable smartphones aimed to target the emerging markets. The software giant has failed to make any significant impact with its three generations of Pixel smartphones.
Google has shipped 4.68 million units of Pixel smartphones in 2018. Although that is higher than Googles 2017 shipments of 3.45 million units, but still it's only about 0.33% of the total smartphone market share.
Google's new smartphone will be its first non premium device aimed at price sensitive customers and emerging markets. The new phone will be the spearhead of Google's plan to expand the number of products using its operating systems.
The company will also roll out an updated version of its signature smart speaker Google Home this year, as well as a new smartwatch. Google has. acquired HTCs smartphone business at the beginning of 2018 and has scooped its 2,000 engineers.
Google has also hired over 100 Apple hardware engineers and supply chain specialists to further boost its hardware game and come up with new products lines. We have to see if Google can become a significant competitor to other smartphone giants this year.
